A distinct career progression must be conveyed before an employee joins the ship, so that he may be prepared with a clearer vision. The potential employee needs to feel the enriching experience to be a part of an organisation where one can foresee an entire lifecycle of a product development starting from being involved right from the design stage to developing to implementing the specific product.
Providing or creating an opportunity for growth is a factor crucial for retaining employees. If there is a single set pattern, it may lead to feeling of restrictions and claustrophobia. The answer lies in creating multiple career paths or alternative options for the in-house talent to explore. It is ideal for companies to adopt corporate strategies with this kind of a career portfolio.
A corporate certainly has its own vision but when an employee steps into the scene, he comes armed with his own specific aspiration. The perfect synchronisation will result when the two thoughts coincide and the employee is able to experience independent satisfaction along with the needs of the company. Therefore, an atmosphere where the ‘function or role of the employee matches the vision of the company’ becomes ideal.
We are all aware of the importance of branding; yet it is not just about stories and advertisements in media, which would be addressing the external audience. It is the internal branding which should be taken more seriously. This includes a wholesome integration of people
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